Big name Brand redesigns that fell flat

Times change, opinions evolve (or devolve), and businesses need to adapt. Whether they want it or not, modernity creeps up on everyone and there are plenty of successful examples of such adaptations. Companies change their policies to fit the times, ensure their values match society's, and in general, receive praise for their efforts to pull their business practices into modernity.

 

However, in some cases, the desire to renew oneself with the times comes with a few steps backwards. A good example would be a change in a company's logo those are usually easier to redesign than inner workings or policy, but they also display some movement forward, so plenty of businesses jump at the chance to showcase their newfound modern outlook.

 

However, sometimes eagerness to appear more in with the times and attempts to modernize the look of well-established brands end up creating something that feels flat and without any of the original flair. In some cases, it can be a change of color scheme, going from a bright and vibrant design to a black-and-white and muted logo that doesn't look anything like its source. And sometimes it's the overall simplification of the logo's design that turns it unrecognizable older companies tended to have detailed logos, which were great to look at, but with the times and automatization, the logo ends becoming more flat (a good example would be Warner Bros' logo).

1. BT Group

2. Warner Bros.

3. Burger King

4. Gmail

5. Holiday Inn

6. General Motors

7. Pringles

8. Nickelodeon

9. BMW

10. Petco

11. J.m. Smucker

12. Starbucks

13. Pepsi

14. Hellofresh

15. Wawa

16. Best Western

17. Wendy's

18. Mountain Dew

19. Yahoo!

20. Staples

21. Google

22. Procter & Gamble

23. International House Of Pancakes

24. Taco Bell

25. Citroën

26. Olive Garden

27. Los Angeles Rams

28. Blue Point Brewing Company

29. The Metropolitan Museum Of Art

30. Airbnb

31. Berluti

32. Syfy

33. Burberry

34. Yves Saint Laurent

35. US Open

36. Meetup

37. Disney Channel

38. Black & Decker

39. Deviantart

40. Balmain

41. Northwest Airlines

42. Balenciaga